The most overlooked accessibility feature

This will be the shortest, simplest, and most easily applied tip you'll probably ever see.

But it's also going to be one of the most common problems that you will find recurring on your website, especially if your site is edited by multiple staff in your agency.

Use descriptive links.

Thats it! But you'd be amazed how easily and how often this is overlooked in base design and by your average page editing staff. For some reason, it became the standard in our web world to just keep using the words "click here for more info" as a clickable link. But for persons using screen readers this can be a nightmare.

If could close your eyes, press your tab key, and hear each link being read to you by your computer, this phrase (or similar ones) would come up again and again. Without seeing what your Tab key has highlighted, you really wouldn't know what that link is referring to. Is it something being referred to by the main article on the page? Is it some side bar link that takes you to a Google ad? What is it?

Make sure that when you have any link on any page, the text you use for it provides a useful description of that link's destination. If more than one person in your company can edit the pages and content of your site, educate and encourage them all about this specific practise. It might take a few reminders to break people out of the habit of "click me" format, but its an important part of meeting the needs of -all- your customers out there.

For example:

Instead of "click here", use "click here for the registration form"

Instead of "more...", use "more information on our services"

Instead of "click this link", use "this link explains our privacy policy"

The issue is most commonly present within the text of articles that people write to a page. The use of simple titles for the menu options on your website (i.e.: "Job Board") are fine so long as they too inform the user what the link leads to.